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The Rise of ‘Brotox’: Why More Men Are Turning to Cosmetic Procedures

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June 13, 2025

There’s an unmistakable trend underway in San Antonio and nationwide—more men are finding cosmetic procedures that will keep them looking young and rejuvenated. One of the most in-demand options? Botox for men, also known as “Brotox.” But that’s just the tip of the iceberg.

Dr. Elizabeth Hernandez at Eterna Cosmetic Surgery is now treating more male patients who desire to be as confident outwardly as they are inwardly. This post delves into why cosmetic procedures among men are picking up momentum, what they can have, and how these procedures can benefit them.

What Is Brotox, Exactly, and Why Are Guys Getting It?

Brotox is not a new chemical; it’s Botox delivered with a masculine look in mind. Men typically have different cosmetic goals than women when it comes to cosmetic enhancement. They typically desire less deep lines and to look less tired-looking, without appearing “done” or too smooth.

Most male patients opt for Botox to:

  • Lessen forehead furrows and frown lines.
  • Lessen crow’s feet near the eyes.
  • Preserve a firm, natural facial look without dramatic alteration.

At Eterna Cosmetic Surgery, Dr. Hernandez takes special care to customize each treatment to fit the contours of a man’s face. The mission is straightforward: to make you look well-rested and revitalized, not made-up.

What Are Other Non-Surgical Treatments Men Are Opting For?

Brotox is only one of a multitude of treatments for men. Below are a couple of other procedures that are growing in popularity:

Dermal Fillers

Fillers are not only about filling out cheeks. In men, they can be used to rebuild definition in the jawline, under the eyes, or in the mid-face. This can provide a more youthful, defined look that still looks extremely natural.

Body Contouring

Even with regular workouts, there are some fat pockets that simply refuse to shift. That’s where body contouring enters the picture. Procedures such as VASERlipo provide customized fat reduction that boosts definition in muscles. It’s a minimally invasive procedure that caters to men who need a bit more refinement.

Skin Rejuvenation Treatments

Laser resurfacing, microneedling, and chemical peels work wonders for acne scarring, sunspots, and inconsistent skin tone. They are favorites among men who desire clearer, healthier-looking skin with no downtime.

Solving the Issues: Is It Truly for Men?

It is natural that some men are apprehensive about cosmetic treatments. There’s usually a perception that these procedures are specifically for women or receiving Botox somehow makes one appear vain.

But let’s set the record straight.

Desiring to look your best isn’t vanity, it’s self-confidence. Most male clients of Eterna just want to look more rested, more alive, or more in control of their aging process. They’re doctors, athletes, and average guys who want to show up well in the world.

Another frequent query is whether or not the outcome will appear natural. The answer is absolutely, when done by someone who has expertise in treating men. Dr. Hernandez is extremely skilled in this area and understands the variations in facial structure with men.

Why More Men Are Choosing Eterna Cosmetic Surgery

One of the key reasons men select Eterna Cosmetic Surgery is the individualized, confidential care they experience from Dr. Hernandez and her staff. From the initial visit, everything is about comfort, confidentiality, and personalized treatment planning.

Dr. Hernandez is known for her attention to detail and ability to create results that look subtle and natural. She understands the unique goals men have when it comes to aesthetics, and she works with each patient to ensure the outcome fits their lifestyle.

Whether you’re interested in Brotox treatments in San Antonio, fillers, or body sculpting, you’ll be in experienced hands every step of the way.

Ready to Take Action?

If you’ve been contemplating pursuing a cosmetic treatment but weren’t ready to begin, now’s the perfect time to get started. From men’s non-surgical treatments to procedures that are tailored to male anatomy, Eterna is a safe and supportive place to facilitate the next step.

Go to Eterna Cosmetic Surgery to find out more or schedule a consultation with Dr. Elizabeth Hernandez. You don’t need to have a drastic change in order to be the best version of you.skin tightening, and results that look very natural, it’s no surprise that increasing numbers of individuals are turning to this procedure as a substitute for conventional lipo. Add in the skills of Dr. Elizabeth Hernandez, and you have a body-contouring experience that’s a winner on all fronts.

Ready to learn more or schedule your consultation? Visit Eterna Cosmetic Surgery and start the journey for a more sculpted you!

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